To increase our network of members through innovative and effective marketing strategy.
To be sensitive to the needs of our members by continually providing good services to them.
To maintain an initiative that is relevant, sustainable and value-adding to our Cooperative Society through contribution to health, education and welfare concerns.
To innovate and deliver our products and services with sincerity and accountability.
We are committed to progress in line with the laws of Malaysia and keep abreast with the initiatives and activities of the governing bodies.
It is our end-goal to maintain a healthy and mutually beneficial working relationship with our partners whom we join hands with.
We recognise our staff as our most valuable assets and strive to provide a rewarding employment experience that also reflects sincerity, accountability and recognition.